Bell Canada sought an interlocutory injunction against Cogeco Cable Canada GP Inc. regarding two aspects of Cogeco's new advertising campaign: the phrase "the best Internet experience in your neighbourhood" and the rebranding of Internet packages with the prefix "Ultra" (e.g., UltraFibre 250).
Bell alleged false and misleading representations under the Competition Act and Trade-marks Act, as well as common-law claims.
The court applied the RJR-MacDonald test for interlocutory injunctions.
It found a serious question to be tried, irreparable harm, and that the balance of convenience favored granting an injunction against the use of "the best Internet experience in your neighbourhood," as Cogeco could not objectively claim to offer the best speed and performance in all areas.
However, the court denied an injunction regarding the "UltraFibre" branding, deeming it puffery when accompanied by specific speed commitments.