The plaintiff, ID Inc., sued the Toronto Wholesale Produce Association (TWPA) and StrategyCorp for breach of contract, interference with economic relations, and conspiracy regarding a project to convert a static billboard at the Ontario Food Terminal to a digital sign.
The plaintiff alleged an oral agreement for a share of advertising revenue and a written Sale and Maintenance Agreement (SMA).
The court found no oral agreement existed but held that the TWPA breached the SMA and its duty of good faith by waiving a 360-day permit condition and then secretly contracting with a competitor.
Claims against StrategyCorp for interference, conspiracy, and breach of confidence were dismissed.
The plaintiff was awarded damages for lost profits on the construction and maintenance of the sign.