A discipline panel found a dentist guilty of professional misconduct for describing himself on his website as a specialist in orthodontics and as a specialist orthodontist while registered only as a general dentist.
The panel held that the member was responsible for misleading advertising published on his website even if the web provider made the error, and found the conduct unprofessional and unethical, particularly in light of a prior undertaking arising from similar conduct.
The panel imposed a reprimand, a six-week suspension, ethics remediation, and advance approval conditions for promotional materials.
The panel also ordered costs of $15,000 payable to the College.
