The appellants operated a mail fraud scheme involving fake invoices for an Internet business directory, generating over $1.1 million in revenue.
They were convicted of misleading advertising under the Competition Act.
The trial judge sentenced two appellants to 34 months' imprisonment and a $400,000 fine each, and the third to a nine-month conditional sentence and a $100,000 fine.
On appeal, the Court of Appeal upheld the custodial sentences and the fines for the two main perpetrators, finding that the 1999 amendments to the Competition Act signaled Parliament's intent to treat serious misleading advertising as criminal fraud.
However, the court reduced the third appellant's fine to $35,000 due to his lesser involvement.