Sonny Wong

The applicant sought the expungement of two trademark registrations held by the respondent for bakery products featuring Chinese characters.

The Court found a likelihood of confusion between the parties' marks when considered from the perspective of the target Chinese-Canadian consumer.

The Court held the respondent's marks were invalid due to confusion, lack of distinctiveness, lack of entitlement, and bad faith in filing the applications.

The application to expunge the trademark registrations was granted.